Opportunity
is that universal truth that many humans wish was equal to all but limited in
execution. The same goes for a start-up restaurant that in the first weeks of
its door’s opening is proving whether or not they will be the anomaly to 70%-80%
failure rate of new businesses. Competition is the name of the game, be it
other fellow small businesses, corporate giants or improper execution of
marketing the name. I hope none of those unfortunate things happen to a new
Mexican restaurant in Evanston named Taco Diablo at 1029 Davis Street.
When my
buddy Nick and I entered Taco Diablo, there was not a sign or awning to
indicate its presence. There nothing more than a small placard in the front
window of two kiddy crimson devils with pitchforks that we didn’t notice until
we left. I remembered the place from a show another friend of mine performed at
what the place used to be, a poorly run bar. The décor of Taco Diablo will
strike you, making you take pause at how the owners make you want to find
similar exotic accessories for your home. A medieval-style chandelier hangs in
the front. Over the bar are Arabian inspired tin lights that illuminate the bright
in color and character Neo-Mexican art of devils, luchadores above fine
selections of whiskey and tequilas. Distressed wood ties the restaurant
together as it is placed into the bar, the sandpaper smoothed booths and the
wall of misshapen wooden timbers adjacent to the front window.
Nick and I
went with taco platters, each attention-to-detail taco prepared for a price of
3.50 to 4 dollars a piece – a steal in our opinion, considering the quality
within. A deal for $11 is included to get three types of tacos from their ten unique
choices. We both ordered crunchy chicken tacos (fried), beef cheek tacos, and duck
confit and chorizo tacos. My belly, still not satisfied as I had previously
visited the gym and worked myself into an appetite, went for one order of the delectable
adobo mahi-mahi tacos with a orange salsa. Each was a pleasure, the chicken
perfect with lime marinated onions, the beef cheek though light on the salt was
still tender as carnitas. I’ve had better duck confit and chorizo tacos that
packed more flavor.
If you want
to impress patrons such as my friend and I with your start-up restaurant, boast
the originality of your products served. By inquiring, we found the tomatillo,
spicy red salsa, pickled onions and crème were all made in house. Those touches
give a restaurant its own character, the same way a smoke house uses its own charcoal
or dry rub. To my pleasure, I revisited my time overseas by drinking a bottle
of Mexican Coca-Cola which contains cane sugar and not what all American Colas
contain – syrupy, gelatinous corn-starch, thanks to subsidized industries and
frankenfoods. Don’t get me started when someone says “Your body can’t tell the
difference – sugar is sugar.” Bullshit – my mouth can taste the difference as
well as my ever-likely to fail into diabetes liver if I drink “According
to the National Soft Drink Association (NSDA), consumption of soft drinks is
now over 600 12-ounce servings (12 oz.) per person per year.” Enjoy the glass bottle of cola, don’t
ask where the fountain drinks are to consistently refill. If you are not a cola
fan, do what Nick did an order another house made specialty, iced tea. A tiny
squirt of honey from the table and you are on your way to a series of delightful
sips, those iced cups jangling against the glass.
When we
entered Taco Diablo close to 6pm, there were few people inside. A line was
ready to collect out the door once we left, with every table occupied. The co-owner
came to our table at the end of our meal to help bus, who she said the place is
owned and operated with her husband since they “opened three weeks prior.”
Though run-down, as her face was beginning to truly realize the sacrifices of
owning a restaurant, a smile carried through with graciousness as we spoke of
our affinity for those personal touches Taco Diablo gave, from the salsa to the
décor. I wish for Taco Diablo to have that opportunity to become stable, have
good word of mouth in a very competitive restaurant town of Evanston, and above
all – continue to be inventive and let their small business voice carry.